In an ancient tradition, Amazonian families gather at dawn to drink guayusa (why-you-sah) from gourds around a communal fire. They come together during these early morning hours to share dreams, music and myths. Indigenous farmers say this tradition is essential to what makes them “Runa” — fully living human beings.
For thousands of years communities throughout the Amazon have cultivated the guayusa holly leaf for a natural, delicious source of energy and nutrition. Treasured for its unique balance of caffeine, antioxidants, vitamins and amino acids, guayusa continues to be the center of morning rituals throughout the Amazon.
The Runa Vision
Runa began when three students teamed up with communities of indigenous farmers to share the guayusa ritual with the world.
Collectively, the Runa community is creating an organization that promotes cultural traditions, supports small farmers, and helps the Amazon rainforest thrive. Visit us at www.runa.org to learn more